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Trade shows are giant conventions with booths, displays, and large crowds. Think of it like Comic Con for business owners. A good trade show is meant to be a place for companies in the same industry to connect and network.
You can choose the right trade show by doing your homework ahead of time. Figure out your target audience and search online for upcoming shows near you. Be prepared to travel!
If you are going to a trade show, you should learn how to do a proper handshake, maintain eye contact, and be mindful of body space. These codes of conduct hold true for both exhibitors and visitors.
Free giveaways, sitting space, flashy displays, and a bite to eat are all great ways to improve traffic to your trade show booth. It also doesn't hurt to be one of the first displays people see when they walk in the door.
A trade show giveaway is any item a company brings to a trade show to hand out to visitors. These can be small, simple things like keychains and pens or great gifts like t-shirts and mugs.
The best giveaways for your industry are a reminder of what you have to offer. They should be relevant to who you are and what you do. For instance, arts & crafts companies should offer notebooks, coloring books, and crayons, while the automotive industry should offer license plate frames and ice scrapers.
Yes, trade show giveaways absolutely work! They have the power to bring more traffic to your booth, especially the useful trendy items. Plus, the people who visit a trade show will bring these items home as souvenirs so they can remember you later.
You will likely order between 100 and 1,000 giveaways for a trade show. It comes down to whether you're handing them out for free, leaving them sitting on your booth, or giving them away as a prize in a game.