The Adventures of Bubba

OVERVIEW:
A small, independent moving company relied heavily on word-of-mouth advertising due to budget limitations. The company decided to use the BIC Widebody Message Pen to get their message out to prospective clients. They chose the Message Pen because of its universal appeal. On the barrel of each pen, they imprinted the company name and toll free number in large bold caps. The pens rotating messages read:

1. Modern Moving with Old Fashion Care
2. Local Moving Experts
3. Long Distance Moves
4. Residential or Office
5. Industrial Moves
6. Free Estimates

DISTRIBUTION:
They canvassed storage rental facilities and truck rental providers and provided each facility with a pen tub full of 100 pens for each front desk.

OUTCOME:
This campaign proved to be very successful and resulted in a significant amount of increased new business.

Challenge:
Silk Soymilk had an existing book of printed coupons that they wanted to use in a promotion.

Idea:
Instead of using one of our patented Compressed T-Shirt shapes, Quality Logo Products developed a custom shape mold that fit both the shape and size of the client’s existing coupon literature. Additionally, the Compressted T-shirt was designed to resemble a carton of the Silk Soymilk product.

Result:
This idea worked perfectly. In addition to the unique look of the Compressed T-shirt, the coupon book insert was used as an added incentive to drive future purchasing of Silk Soymilk products. The end result was a healthy combination of both form and function, providing our client with an integrated marketing solution that worked and felt good.

Challenge:
Smirnoff needed a unique in-store promotion to introduce its new watermelon flavor of Smirnoff Twist Vodka.

Idea:
To meet this challenge, our apparel pros created a custom Compress T-shirt in the shape, size, and color of a watermelon slice. Additionally, Quality Logo Products created an insert card that played off the “twist” in Smirnoff Twist – making the final image look more swirled. The final product was then placed on all in-store vodka bottles with a plastic hanger tag where each shirt was given away as a free gift with purchase.

Result:
The Smirnoff Company liked the promo so much, they decided to create a second 8,000 unit order with a new shape and used it for subsequent promotional giveaways. Smirnoff was ecstatic and extremely pleased with the way the Quality Logo Products helped to successfully launch their new product.

Carpenter Pencil Target Markets:
Banks
Brick Layers
Building Supplies
Concrete Companies
Construction
Farm Equipment
Heating & Air Conditioning
Home Improvement Stores
Landscaping Lumber Yards
Mortgage/Refinancing
Pest Control
Plumbing
Recycling Services
Rental Equipment
Roofing Contractors
Siding Contractors
Truck Rental Leasing

BEWARE:
Logo Height & Lines of Copy - The maximum logo height on a carpenter pencil is 3/8″, so it is difficult to accommodate some logos. We will print no more than 3 lines of ad copy to ensure legibility of ad copy.

Multiple Color Imprints - Currently our printing process does not allow us the capability to print close registrations.

Second Side Imprints - Best to submit a drawing to show placement of the ad copy. Ad copies can be placed one of two ways; both at the same ends or at opposite ends of the pencil. If no instructions specified set up is at factory discretion.

Carpenter Pencil Selling Ideas

GENERAL DISTRIBUTION IDEAS
Tradeshows - Contractors, home improvement, banks, financing companies, home repair services distribute at home shows, industry tradeshows, fairs, etc. An inexpensive way to get your information in the hands of many people.

Gift to Valued Customers - Building supplies, lumber yards, and supply businesses servicing contractors, electricians, plumbers, etc. distribute carpenter pencils to their important customers. They give out a box of pencils to be given to the work crews at the job sites. It is a valued gift and their advertising travels to many locations.

Point of Purchase - Hardware, paint & wallpaper stores, landscapers, leave carpenter pencils at the cash registers and give them to customers. This is another item that is also re-sold for a nice profit and it carries the stores imprint.

CASE HISTORIES

Cast Study One
A bank was undergoing a major remodeling project and their customers had to walk through a designated “work zone”. When they got to the tellers they received a carpenter pencil imprinted with “We’re rebuilding for your future - Thanks for your patience”. The carpenter pencil fit in with the work being done and the customers received an unusual gift for the inconvenience. People were asking for additional pencils even after the construction was completed.

Case Study Two
An advertising firm used the carpenter pencil in a mailing asking clients “Is your advertising a little flat? - We can help, call…” By using a different item and a slogan with a twist they created a good self promotion. This was an unusual item and it gained alot of attention for the firm. They had deemed the mailing very successful and plan to repeat in the future to new prospects.

Case Study Three
A heating and air conditioning company purchased carpenter pencils for their technicians to hand out to other contractors at job sites. At any given job site electricians, carpenters, plumbers, etc., would be working on a building. This was a good opportunity to get their advertising in front of other professionals and opened up conversations between them. Their technicians often learned of upcoming jobs, giving them leads on bids and received referrals from the people they met. The pencils helped open a door for networking.

Description:
17 oz. Smooth Cup that changes color when a cold beverage is poured into it.

Popular Slogans :
In the mood for… For results you can see. A welcome change. Time for a change. We’ll change the way you… Quality and Service that Stand Out! See the difference we can make. When you’re in the mood for something different. Thank you for the difference you have made.

BEWARE:
Item will change color if kept in a cold location. So impact may not be as good if distributed outside at a “Winter Carnival”.

GENERAL DISTRIBUTION IDEAS:
Grand Openings, Charity Events, Employee picnics: are all good places to distribute these memorable items. The cup is an inexpensive souvenir that serves as a reminder of the event.

Tradeshows, Fairs, etc.: Excellent attention builder that draws people to your booth space.

Safety Reminders: Popular with police agencies and fire companies to re-enforce safety messages taught in school.

Point of Purchase: Resell the item at checkout counters and managers could instruct clerks to quietly give a bottle to customers making a large purchase.

CASE HISTORIES:

Case Study One
An assisted living center purchased the Mood Cups for an open house event and served drinks with snacks. The cups were imprinted with basic information, a website and the slogan “We set the Mood for Comfort & Care”. The cup got a lot of attention from visitors and residents who were asking for extras to take with them.

Cast Study Two
A police department used the mood cup at an informational meeting they were hosting on starting a neighborhood watch program. They imprinted the slogan “Together we can make a difference”. While the visitors really enjoyed the cups, the officers were more pleased with the attention that would be created even after the event was over. They felt the item was so different that anyone seeing someone use it would inquire into where they got the cup. This would bring up the subject of neighborhood watch programs and hopefully more inquiries to the program.

Challenge:
National Semiconductor, a leader in the telecommunications industry, was coordinating a series of nationwide partner events over a two-month roll-out for their new “Art of Analog” campaign. They Quality Logo Products to come up with an idea for a tradeshow giveaway using the new graphic component of their campaign. The goal of the promotion was to build awareness around their new analog campaign, and leave a lasting impression on tradeshow attendees. Quality Logo Products decided to incorporate artists’ tools in their product recommendation to help energize this campaign. Quality Logo Products immediately thought of the new products that were introduced this year.

Solution:
Quality Logo Products took the Icon Paint Can Tin imprinted with the customer’s artwork, and filled it with very small boxes of pastel chalk, colored pencils and a mini paint palette, complete with a brush and a box of clay. The idea would really make an impression on customers and would give them something to take away from the show as a remembrance of the campaign. The customer was on board with the idea immediately. A total of 3,000 paint cans were shipped to 12 national locations to use as the giveaway at their trade shows.

Result:
Immediately after the gifts dropped in the mail, National Semiconductor began to receive enthusiastic thank yous from the partner groups. Once they hit the show floor, the paint can art set created quite a stir. Many of the booths were overflowing with customers looking to get a bucket. The customer reported that it was one of the best giveaways they have ever done. Thanks to Quality Logo Products and the Icon Paint Can Tin, the “Art of Analog” campaign was a huge success.

Challenge:
The Hillman Cancer Center, in Pittsburgh, PA, began the preparation for their annual fund-raising gala and wanted to take it up a notch this year.

The goal of the event was to raise money for cancer research. The committee chose a theme of “Hope Takes Flight” for this event and was challenged with finding different promotional products that would complement this idea. The setting chosen for this soiree was in an old airport hangar. The venue would be transformed into an airport setting where each attendee would feel as if he or she was a passenger on this flight. The event would even include an aerial performance by members of Cirque du Soleil and a special appearance by actors Jerry Orbach and Chris Noth.

The Hillman Cancer Center approached Quality Logo Products and asked us to work on ideas for adding table décor and gift items that would contribute to the success of this event. They were not just looking for a product to give to attendees, but something that would really enhance the “Hope Takes Flight” theme.

Solution:
Quality Logo Products worked closely with the customer to come up with a collection of promotional products to really take this idea to the next level. Careful thought was put into this solution to tie the theme of the event and the event colors together. Quality Logo Product’s solution included five different products that would complement each other in this setting.

When guests arrived at the event, they were greeted at an airport check-in desk. There, each of the 870 attendees received the Metropolitan Travel Wallet with a “passport” that included their seat numbers for the event. Once the guests were seated, the Steel Threads Identification Tag was included in the place setting as a napkin holder. At the end of the evening, each guest received a gift to take home with them to serve as a reminder of the event for this worthy cause. This gift included the Cutter & Buck American Classic Travel Bar Set, the Normandy Gift Set and was packaged in the Horizons Carry-All Tote. Each item in the “flight bag” was individually wrapped and accented with a custom ribbon. Every item came gift-boxed, which helped in the presentation of the gifts. The use of multiple items in conjunction with one another was really a selling point for this promotion, and helped the end user carry their theme throughout the entire event.

Result:
The result of this promotion soared far above the customers’ expectations. The event raised over $4 million for cancer research and patient care at the Hillman Cancer Center. Each attendee was able to take away a few items that would serve as a reminder of this memorable evening. The products were well received, so well in fact, that when the evening was over there was not a single napkin ring left behind!

Challenge:
Appleone Employment Services was looking to launch an awareness campaign to market the quality and breadth of their staffing services. The goal was to expand their services within companies they were already doing business with by highlighting the quality workers they place, as well as touting the different areas of service expertise.

Solution:
The ideal solution for Appleone included an assortment of Quality Logo Products items that would help to increase the visibility of their brand. The campaign consisted of two different programs: one to highlight their quality and another to highlight their services.

Each time a staffing service employee was placed in a new position, he or she was outfitted with a “launch” kit. The kit included the Excel Sport Utility Tote, the Orion Twist secured neatly in the pen loop, and an Icon Marathon PC Bottle. Each item in the kit was decorated with the logo and telephone number of the agency. As staffing team members used the items during the day, the company name became more and more recognizable and associated with the staffing service employee. As the workers continued to excel, the Appleone name became synonymous with a highly reliable staffing source.

The second piece to this program was geared to emphasize the broad range of staffing services they could provide. For this promotion, they used the Icon Glacier Tumbler for a bi-monthly mailing to the human resource managers in their current customer base. Each mailing included a different color glacier tumbler with the logo of one of the branches of services (accounting, information technology, etc.) and a fact sheet on all of the services they could provide in that area. This really helped to create awareness of these areas of expertise.

Result:
In less than six months, Appleone experienced noticeable growth in their overall staffing service levels, especially in the areas of the recent mailings. The campaign was a huge success. So successful, that they plan to expand the existing program next year to include companies not currently in their customer base. Thanks to Quality Logo Products, the Appleone brand continues to grow as a recognized leader in staffing services in the Canadian market.

Challenge:
A large drug store chain was experiencing a downturn in sales in their photo department due to less film development and the spike in online digital processing. They were challenged to find a unique way to entice customers to use their in-store digital photo processing center to print photos from their digital camera.

Solution:
Quality Logo Products reviewed several ideas and recommended incorporating a flash drive in the solution for this promotion. The Lexar USB JumpDrive Classic II V.2.0 was chosen, decorated with the drug store logo, and was sent out to all customers in the store’s database. Included in the mailing were instructions on how to save photos from their digital camera or hard drive to the flash drive. There was also an incentive to bring their photos to the local store and receive 12 4”x6” prints for free.

Result:
The promotion was a huge success. In the first two weeks after the mailing alone, the photo department increased sales by 35%. Customers were thrilled with the flash drive and excited to learn how easy it was to download their pictures, and have them printed at their local drug store. The company logo on the flash drive keeps the drug store’s name top of mind each time their customer is downloading photos to it, and it proved successful, as people came back time and time again with their branded flash drive to order prints.

Challenge:
A distinguished country club was celebrating the 50th anniversary of their men’s golf league. While planning their annual golf tournament and dinner, they were challenged to provide attendees with something distinctive to commemorate this significant milestone.

Solution:
The refined look and quality of the Cutter & Buck collection immediately appealed to the special event committee. They decided to use several of the items from this collection to create a unified look for the event.

Upon arrival, attendees received the Cutter & Buck Identification Tag to attach to their golf bag, with their team name and tee time inserted. The prizes were displayed at check-in and presented at an awards ceremony immediately following the tournament. The first place team members each received the Cutter & Buck American Classic Stainless Steel Chronograph Watch, and the second place team each received the Cutter & Buck Leather Weekender.

As guests arrived at dinner, each place setting included the Cutter & Buck 4″ x 6″ Photo Frame with the menu for the evening inserted. Following the event, the menu could be replaced with the team photos that were distributed to all attendees. Finally, after dinner, each guest was given the Cutter & Buck Desktop Photo Box filled with cigars, a fitting takeaway gift for the celebration.

Result:
The event was deemed “a magnificent tribute to a prestigious club.” The use of Cutter & Buck products as gifts and prizes created a setting as timeless as the club itself. Guests of the event were thrilled with the gifts and their unique presentation. The special event committee is already searching for a new collection of other Quality Logo Products items to use for their next celebration.