We did it! We’re coming up on the last official month of winter! Yes, we’ll still probably see snow in the Midwest until about mid-March, but that’s not important. What is important that it’s time to think about all the great days and weeks coming up in February 2012! It seems like there are two [...]

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It’s hard to be a business these days. Yet for being in the middle of an economic recession, hundreds of startups are finding explosive success. One of these startups is Buffer, a service that makes managing your social media accounts easier than before. They went from idea to paying customer in seven weeks; and to [...]

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Remember our calendar promotion and our pet picture promotion from late 2011 that helped us raise money for Tails Humane Society in DeKalb, Illinois? We were overjoyed when we got the donation totals for the two promotions: $725.00 was raised for Tails! Because of amazing customers and friends like you, this efficiently-run animal organization will be [...]

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Green Bay Packers Stock: Marketing Genius or Dirty Trick?

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What exactly is a share of “stock?” Obviously, if you own share of stock in a company that means you own a little part of said company. People typically own stock in an effort to (of course) make money. Stockholders can buy, sell, and trade their shares and maybe hit it big and walk away [...]

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Why You Should Apply Dog Food Marketing Strategies to Your Target Market

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On a recent Sunday afternoon running errands with my boyfriend, we had to stop at the pet store for food for his dog, Freckles. Now for a bit of a backstory on my pet history, my family used to have 2 cats that passed away five years ago and we have been a pet-free household [...]

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