Leave the Boring Business Cards Behind: 5 Fun & Creative Ideas
Standing out in customers’ minds is no longer an easy game of making eye contact with them at a community event and shaking their hands. Nope, now your competitors have a lot of avenues to get their company to come to your customer’s mind first. If only you had a way to make a memorable first impression on them…
Daydream no more, because other companies out there are using creative business cards to make sure customers remember their company’s name over the “other guys.” I’m not talking about using a heavier cardstock for your card or using different imprinting processes to make your information stand out, but using an entirely different material all together!
Some companies are opting for fun contact cards to get the attention of customers. Need some inspiration? Here are some of the wackiest examples out there!
Lego isn’t just an awesome company for kids, but I’m pretty sure adults would love to work there too (it can’t just be me, right?). One of the ways they make their creative and imagination-powered company stand out in customer’s eyes is with their business cards (pictured below). They’re far from the traditional style of business cards that we’re used to receiving from companies that we interact with.
Before you start to fill out your application and get your resume in order, not every Lego employee gets a custom figurine to hand out. They’re understandably expensive so only a few executives and those in the public eye receive them. Dare to dream though, right?
Broke Bike Alley
If you’re a regular reader of our blog, then you know that useful promotional items are the most successful ones. Broke Bike Alley applied this same idea to their business cards and have two that are all over the internet for their uniqueness. They have a tire patch business card (pictured on left) as well as a bike tool business card (pictured on right) that perfectly fit into wallets. Whatever issue arises, the recipient of these business cards will be able to whip it out and use it as well as take notice of the company’s name on it too!
If you think about it, your employees are your company’s superheroes. Without them you’d have to do every job and not pull your hair out. Yikes! Resoluut, a Dutch creative agency, has utilized the awesomeness of a 3D printer and has created “superhero-like characters” for their designers to show off what truly makes them unique and special.
I bet if they’re feeling stressed out by their workload, one look at their superhero figurine would give them the motivation they need to keep going.
Some Ideas for Your Consideration
Sticking with this theme of having a business card that could be used in your customer’s daily life, a business card with a bottle opener in it will surely get attention. Bars, restaurants, craft brewers, anyone in the beer business should have these cards as their contact information transportation device (the scientific name for a business card).
Unlike other business cards that may accidentally get washed and ruined forever, these tough guys will be ready anytime the times call for a cold beer.
Okay, now for an example that you can actually purchase and use as your own business card. Want to know the best part? You can order it from your trusted friends here at Quality Logo Products! The Chocolate Logo Business Card is a great way to get people to your trade show booth or to really make an impression on them when they leave your shop. Plus, they’re pretty darn reasonable, and they’ll get people talking and stir up some word-of-mouth advertising for you.
When it comes time to buy business cards for your employees to give out, you can go with the standard that everyone will expect or you can give out something that will really get their attention. Why not make them stop in their tracks and give your card a good, hard look? For a reaction like this, you’ve got to give out a unique business card like the ones mentioned above.
Have you ever received a truly distinct business card? What would your ideal business card look like? Have you ever won a free lunch for putting your business card in a fish bowl? Shout off below in the comment section!
Amy is one of Quality Logo Products’ content developers and social media coordinators. She is a self-professed newspaper nerd and thoroughly enjoys reading business and financial news and having impromptu discussions about it. Oh yeah, she’s “one of those” people! A true Midwestern girl by nature, she loves riding her bike, photography, and the Chicago Cubs. You can connect with Amy on Google+