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Brown
Do you want to use this color in your promotional items? Here's what you should know!
Brown is an earthy color. The color represents stability, reliability, practicality, and honesty. It also evokes feelings of comfort and reassurance.
The color was one of the first used by humans to create art. In fact, cave paintings created from a dark brown clay called umber trace back to around 40,000 BC.
Examples of Brown Symbolism
Pluck the banjo! Tourists love visiting one of the Cracker Barrel locations in the U.S. With checkers in the lobby, a quaint gift shop, and biscuits & gravy on the menu, the Old Country Store is comfortable and inviting. You’ll feel instantly welcomed when you see their orange and brown logo.
Breaking up is hard to do, and no one knows that more than Peter in the movie, Forgetting Sarah Marshall. His new love interest, Rachel, wears a brown beaded necklace that’s in line with her approachable, down-to-earth personality.
Brown is symbolic of honesty, which is a virtue that should be present in a courtroom. Law firms also use muted shades of brown in the offices and lobbies.
Are you using brown in your branding? Below are the color codes you may need!
Sometimes one color just isn’t enough! Brown works best with any of these other colors.
HEX:
#964B00
RGB:
150, 75, 0
CMYK:
0, 50, 100, 41
Pantone:
Thread Color: