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Scarlet
Do you want to use this color in your promotional items? Here's what you should know!
Scarlet, a bright shade of red, has been associated with boldness, strength, and gusto since ancient times. In Persia, Rome, and Italy, the color was a sign of nobility and was often worn by rulers and soldiers.
This symbolism of strength and valor has carried over to the modern day. Scarlet is a color that makes your brand seem powerful and capable of extraordinary feats.
Examples of Scarlet Symbolism
You have to be brave to be part of the Marvel Cinematic Universe. The Scarlet Witch rises to the challenge! She is powerful enough to project energy blasts and can use the strength of her mind to manipulate others.
Guards wore scarlet cloaks in Ancient Rome. Officers of a high ranking were referred to as coccinati, the people of red. The color was chosen to evoke a sense of power and authority. Today, the British Army still wears scarlet tunics.
“The Scarlet Letter” is a historical fiction novel written by Nathaniel Hawthorne. The main character is a girl who’s forced to wear a scarlet “A” for “adultery” after an affair. The color is chosen since it’s a bold, attention-getting hue.
Red and scarlet are very similar, but there’s one key difference that sets them apart. Scarlet is the brightest version of red. It has hints of orange, which makes it fall between red and orange on the color wheel.
Are you using scarlet in your branding? Below are the color codes you may need!
Sometimes one color just isn’t enough! Scarlet works best with any of these other colors.
HEX:
#FF2400
RGB:
255, 36, 0
CMYK:
0, 86, 100, 0
Pantone:
Thread Color: