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Mauve
Do you want to use this color in your promotional items? Here's what you should know!
Mauve is pale purple with hints of blue and rose pink. You can think of this pretty color, which is inspired by the mallow flower, as a lighter shade of magenta. Mauve is the color of romance and dreaminess. It also evokes feelings of sentimentality and nostalgia.
William H. Perkin invented mauve dye in 1856. Mauve was affordable and easy to make, so it quickly took over the fashion worlds in Paris and London. The trend was so popular it even earned the nickname “the mauverine measles.”
Examples of Mauve Symbolism
Sparks are flying and love is in the air! Romance novels, like “The Dating Plan” by Sara Desai, have light mauve covers. Mauve has the color meaning of romance and sentimentality, so you’ll feel sparks fly as you turn each page!
Jessica Chastain won Best Actress at the 2022 Academy Awards. She accepted her Oscar wearing a beautiful mauve dress, custom made by Gucci. In her speech, she mentioned the difficulty of the pandemic, but how acts of love can guide us through. Her mauve dress only helps solidify that message.
Take a trip down memory lane by tuning into the History of the 90s. You’ll instantly feel nostalgia for this fly decade when you see the aqua and mauve gradient logo.
Are you using mauve in your branding? Below are the color codes you may need!
Sometimes one color just isn’t enough! Mauve works best with any of these other colors.
HEX:
#E0B0FF
RGB:
224, 176, 255
CMYK:
12, 31, 0, 0
Pantone:
Thread Color: