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Tan
Do you want to use this color in your promotional items? Here's what you should know!
Tan is a pale brown color. It’s a warm, neutral that often gets confused with other light shades like beige, cream, sand dollar, and light brown.The color is symbolic of stability, reliability, and comfort.
You may think of sitting out by the pool when you think of tan, but tan has been a color name since 1590. It comes from an old German word tannin, which means oak trees, which is fitting since tan is the same rich color.
Examples of Tan Symbolism
Realtors who are showing houses may stage the rooms using tan couches, tables, or accents. The color makes people feel cozy and at home, which are qualities you want to communicate when trying to get a sale.
You want to know that your package is going to arrive on time. UPS uses a combination of brown and tan in their logo to communicate reliability to consumers. The delivery crew also wears tan as a sign of trust.
Tan is a color that exudes rustic charm and old-time sensibilities. You’ll feel cozy and at home at Pioneer Saloon in Idaho. This themed restaurant welcomes you with a tan sign over their front door.
Sometimes one color just isn’t enough! Tan works best with any of these other colors.
HEX:
#D2B48C
RGB:
210, 180, 140
CMYK:
0, 14, 33, 18
Pantone:
Thread Color: