Promo Products for Publishing and Media

A lot of us here at Quality Logo Products have fond memories of curling up under a blanket with a book light and a cherished book. Some of us even dreamed of becoming writers and journalists. Those dreams and memories have taken on a different glow as we've gotten older; for a lot of us, they're tinged with the blue-white glow of computer monitors and other electronic devices. Publishing has changed, and so has marketing. As new forms of media offer people more ways to share our words, they also offer us more opportunities to promote businesses and causes.

Libraries are fine examples of institutions that have adapted to the changing world of publishing. Not content to simply offer hardcover books and months-old magazines, libraries have emerged as learning centers for using all kinds of media, including online and electronic resources. If you work for a library, or simply support one, try offering promotional products to let people know that the local library is still vital to the community. (Hints: tote bags are great for carrying books! Neoprene sleeves are wonderful for carrying e-readers!)

Of course, without written content, libraries wouldn't have much to offer. Promotional products can be useful in marketing publishing houses, newspapers, and other companies that push the written word. Our continued interest in quality writing means that book fairs continue to be popular. If you plan on having a booth at one, consider handing out some products to help people remember your name (and to help shield them from the sun--you know how long a reader will stand in one place looking at books). If your content is exclusively online, that doesn't mean that paid subscribers won't appreciate a small, tangible thank-you gift.

No matter what form publishing takes in the future and what new kinds of media come to exist, they'll need the efforts of good writers to make them worth reading. Whether you work at a school or another community outreach program, you can encourage young student writers with a simple gesture of a small gift, like a notebook, stylus, or pen, that's sure to help them work on their craft.

Promotional products can even succeed in promoting a business or organization that doesn't itself deal in writing and publishing. If you know that your business appeals to readers and writers (hello, coffeehouse owners!), you can make fine use of some of our publishing-themed promotional merchandise.

Promotional products are like the first sentence of a story, designed to get your audience interested and wanting to know more. Let Quality Logo Products help you tell your story today!