Gold

Do you want to use this color in your promotional items? Here's what you should know!

Gold is a metallic brown with deep yellow tones. It is a warm color with a shimmery sheen that makes you think of prestige, wealth, fame, and affluence.

The color meaning of gold has roots in Ancient Greece and Egypt. The precious metal was used in jewelry and as a form of currency. It was even called “the skin of the gods” and was used as idols for worship.

Examples of Gold Symbolism

Academy Award

An Oscar is a gold-plated statuette awarded to someone in the film industry to recognize outstanding work. Over 3,000 of these famous awards have been handed out since the Academy Awards began in 1929.

Rolex

With the slogan “A Crown for Every Achievement,” Rolex has positioned themselves as the most prestigious watch brand in the world. This is embodied in their gold wordmark and crown logo.

Image Source

Game of Thrones

Ambition has its price. In the first season of HBO’s “Game of Thrones,” a ruthless king is killed when molten gold is poured onto his head. He’s mocked for wanting too much power with the line: “You shall have a golden crown.”

Types of Gold

Are you using gold in your branding? Below are the color codes you may need!

Color	Hex Code	RGB	CMYK
Gold	#D4AF37	212, 175, 55	0, 17, 74, 17
Amber Gold	#F2C11D	242, 193, 29	0, 20, 88, 5
Antique Gold	#826634	130, 102, 52	0, 22, 60, 49
Bright Gold	#EDC92D	237, 201, 45	0, 15, 81, 7
Brushed Gold	#CCBA78	204, 186, 120	0, 9, 41, 20
Dark Gold	#B59410	181, 148, 16	0, 18, 91, 29
Deep Gold	#CBA230	203, 162, 48	0, 20, 76, 20
Dull Gold	#8A6F48	138, 111, 72	0, 20, 48, 46
Golden Brown	#996515	153, 101, 21	0, 34, 86, 40
Golden Poppy	#FCC200	252, 194, 0	0, 23, 100, 1
Light Gold	#FDDC5C	253, 220, 92	0, 13, 64, 1
Old Gold	#CFB53B	207, 181, 59	0, 13, 71, 19
Pale Gold	#FDDE6C	252, 222, 108	0, 12, 57, 1
Rose Gold	#D38D85	211, 141, 133	0, 33, 37, 17
Vegas Gold	#C5B358	197, 179, 88	0, 9, 55, 23
Velvet Gold	#7F5E00	127, 94, 0	0, 26, 100, 50
White Gold	#E3E3DE	227, 227, 222	0, 0, 2, 11
Yellow Gold	#FFDF00	255, 223, 0	0, 13, 100, 0
Yukon Gold	#826A21	130, 106, 33	0, 18, 75, 49

Colors That Go With Gold

Sometimes one color just isn’t enough! Gold works best with any of these other colors.

Gold Color Codes

HEX:

#D4AF37

RGB:

212, 175, 55

CMYK:

0, 17, 74, 17

Pantone:

View Pantone Options

Thread Color:

View Thread Matches

Promote your company or event with gold swag!

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