5 Horror Movie Marketing Tactics You Can Steal for Your Brand
On October 14th, 2020Horror movies claw into our minds to exploit our worst fears. Ghosts, zombies, monsters, clowns, girls with long…
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Industry Insights
Why Sampling Cheesecake and Promotional Products is Important
Walking through Costco on a busy Saturday afternoon is the best. Because of the excellent people watching opportunities? Yes and because there are samples aplenty! Never had brown sugar encrusted ham? They’ve got it. Need a dessert for a party tonight? Better try that cheesecake…
Industry Insights
‘Bar Rescue’ was Totally Wrong about Promotional Products. Here’s Why
Jon Taffer is the host of Bar Rescue and an award-winning expert in the bar and restaurant industry. But just because someone is an expert that doesn’t mean they’re always right, and I’m about to take him to task for something he said during an…
Industry Insights
Everything You Wanted to Know About Imprint Colors: The Ultimate FAQ
When it comes to putting your name or logo on a promotional item, you have a couple of ways to get it done. If you’re purchasing a padfolio like this one, you can choose to have your logo debossed. If a fleece blanket catches your…
Marketing & Branding
RGB, CMYK, and Pantone Colors: Where to Use Them and When!
During your search for promotional products you’re probably noticing some weird words to describe color. Phrases like CMYK and Pantone are popping up everywhere. When you turn to Google to find out more, you notice RGB being thrown in the mix as well. Before you…
Industry Insights
Personalized Energy Products That Will Give Your Brand Some Pep!
The reasons you and your customers are drinking energy drinks are so different that there’s no one right answer. You could be sipping from one this morning because of that darn football game you went to last night that just had to go into overtime.…
Industry Insights
Production Time & Your Promotional Items: Behind the Scenes
The Scenario: Your boss finally got around to telling you that you need to order customized items with the company’s logo on them to give out at this convention he just decided you’re attending. Once the shock of remembering where your suitcase is or whether…
Marketing & Branding
5 Quick Tips to Make the Most of Your Trade Show Booth
Editor’s Note: This is a post by Mike Herdon. Mike is a business writer who shares tips on how to effectively market your small business, increase sales, and keep expenses down. Whether you’re a newbie or you’ve been putting trade show booths together for years,…
Marketing & Branding
The Pitfalls of Relying on Brand Fandom
Now, many of us dream of being liked, of being popular, and the same is true of many brands and companies. In the marketing world, it’s considered quite a coup if you can manage to develop a strong, emotional connection with your customer base, to…
Industry Insights
How to Print the Best Artwork on Your Promotional Items
You’ve decided on the perfect promotional item to give out at your upcoming event. Now comes the time to figure out your imprint. You know what you need to say and what you want your logo to look like, but will it all fit? Our…
Marketing & Branding
How to Create Buzz for Your Brand the Movie Advertising Way
So what exactly entices us to go see the latest summer blockbuster every year? Well other than our friends giving us rave reviews, or taking the word of a website or critic, a lot comes down to how well the movie is marketed. Every year…
Marketing & Branding
Defy Gravity with 7 Space-Themed Promo Products
Space is cool. And a ton of cool things have happened in space over the past year or so. We have Mars Curiosity, Voyager 1 leaving the solar system, a man jumping from space, recruitment for a trip to Mars, and gearing up for the…
Office Life
Three Tips for Working With Office Clowns (or with Camels Named Caleb)
If you’re like me, chances are your Facebook newsfeed on Wednesday mornings now greets you with companies sharing pictures of a certain camel that is happy to celebrate his day. I’m sure you’ve seen the Geico ad at least two-hundred and thirty-seven times by now,…
Miscellaneous
11 Inspirational F. Scott Fitzgerald Quotes About Writing
A few months ago I compiled a list of Ernest Hemingway quotes to inspire your own writing efforts. Based on the success of that post, I decided to scour the Internet for some more quotes about writing. This time I turned to another 1920s writer,…
Marketing & Branding
How to Make Your Brand as Likable as Jennifer Lawrence
Chances are that by now you know who Jennifer Lawrence is. In fact, it’s probably hard for you to not know who Jennifer Lawrence is. She’s Katniss Everdeen in the Hunger Games movie franchise, Mystique in the X-men sorta-reboot, and she just won the Oscar…
Industry Insights
5 Promotional Products Ripe for Farmers’ Markets
A popular Saturday morning pastime for many Americans is visiting the local farmers’ market in their community. For many, this is the chance to get the freshest fruits and vegetables directly from the farmers who grew them in their fields. Since 1994 the U.S. Department…
Marketing & Branding
5 Cool Coffee Cup Packaging Examples to Perk You Up
Doesn’t matter if it’s a Monday morning or a Saturday afternoon, a craving for a cup of coffee can happen anywhere and at any time. Some may not be fortunate enough to have a locally owned coffee house in their community, but there are some…
Marketing & Branding
Accidental Viral Marketing Lessons from ‘Welcome to Night Vale’
“If you see something, say nothing, and drink to forget.” No, that’s not some catchy slogan for a new liquor; that’s just one of the many memorable quotes from the runaway podcast hit “Welcome to Night Vale.” If you’re active on Tumblr, there’s a good…
Marketing & Branding
How to Advertise at a Baseball Game like a Pro!
Think that the dog days of summer mean that your customers don’t care about your company and potential customers won’t give you the time of day? Think again! Baseball season is still going strong, not only for the major leagues but for minor leagues in…
Marketing & Branding
Employees are Your Best Brand Advocates: Examples from the Entertainment Industry
Competition is fierce. Now that most people are online and customers can find what they’re looking for with a quick Google search, it’s getting harder and harder to differentiate your burger restaurant from the one across town. So you have to get personal. You have…
Miscellaneous
“Win Nothing” and be Ecstatic about it with Snapple’s Latest Contest
If you’re anything like me, chances are you never win anything when you buy a specially marked bottle of Coca-Cola or Pepsi. You hold your breath as you twist off the cap and dream of what you’ll use the $50,000 prize money towards. Paying off…
Marketing & Branding
Brand Mascots: Why Change Isn’t Bad When Done Right
Congrats, your company has been going strong for 5o years, but now it seems like your customers are getting too old for your products! What can you do to reach younger consumers and get them engaged in your brand? Of course: update your mascot! If…
Marketing & Branding
The Success of Fear: What the Slender Man Can Teach Us about Viral Marketing
The Slender Man. For some, the mere mention of the name is enough to conjure forth primal dread. For those who haven’t heard of him before, the Slender Man is a horror character that originated on the internet that has since become an almost omnipresent…
Marketing & Branding
Your Guide to Trade Show Success
If you’ve ever stepped foot in a trade show, there’s no doubt you know how busy it can get. Being the event planner at your company is no different! From booth design to schedule coordination, it’s no easy feat. Even the most seasoned marketing professionals…
Marketing & Branding
Why a 19th Century Frenchman Makes the Best 21st Century Social Media Campaign
What happens when museums get a new exhibit? The usual: press releases, commercials, a social media announcement, some banners, newspaper ads, and radio spots. And that’s all well and good. But when you have a big exhibit coming to town that’s generated a lot of…
Marketing & Branding
American League Baseball Logos: Who Hits a Home Run?
Baseball season in America conjures up images of sunny days spent at the ballpark with friends and family just like our relatives did generations ago. While a lot about the game has changed (bat size and gloves for example) one thing that only changes every…
Marketing & Branding
Brands on Tumblr: 7 Brands that are Totally Nailing It
With Yahoo’s recent acquisition of Tumblr, many Tumblr users feared an increase in advertising on their beloved social network. Tumblr is wildly popular among 18-24 year olds, thanks in large part to the absence of ads. While more ads and sponsored posts have slowly started…
Office Life
Workplace Survival of the Fittest: Why It’s Important to Have Multiple Skills
Listen up, employees! You might be in big trouble if you’re relying on a single skill set to get you by in the workplace. The more diverse you are in today’s business world, the more likely you’ll succeed. So how do you get there? Adopt…
Marketing & Branding
If Offline Marketing is Dead, Then Why Did ‘Arrested Development’ Do So Much of It?
Unless you have been living in a banana stand away from the Internet, then you’ve probably heard that the short-lived but critically-acclaimed series Arrested Development is back. After a seven year hiatus, Netflix created and hosts an exclusive, brand new season of this cult classic.…
Marketing & Branding
National League Baseball Logos: Who Hits a Grand Slam?
Logos are a funny thing; they’re the first line of defense companies have to attract our attention so it’s imperative that they’re colorful and eye-catching. Think this concept only applies to companies? Think again. Sports teams’ logos are just as important to make sure they’re…
Miscellaneous
13 Inspiring and Motivational Quotes from ‘Adventure Time’
If you’re a slight hipster, you are most likely familiar with the show “Adventure Time.” It’s a bonkers Cartoon Network original created by Pendleton Ward. Since its inception in April 2010, the show has caught on like wildfire with a wide variety of ages, from elementary…
Industry Insights
10 Sweet Promo Items for Your Ice Cream Social
Spring is in full swing, and that means summer is just around the corner, and that means it’s high time for an ice cream social! Ice cream socials are a great morale booster for your employees, a fun event to host for your customers, and…
Industry Insights
Holiday Promotional Items: 13 Articles to Help You Find the Perfect Giveaway
Holidays are a fantastic time to promote your brand, organization, or company. People are great moods (usually) and gifts are fairly commonplace. So whether you want to give your staff excellent Christmas presents or want something to hand out at your bar on St. Patrick’s…
Marketing & Branding
7 Buzzwords and Phrases to Stop Using in Marketing
So you’re reading the latest post by your favorite marketing, blogging, or business blogger, and then all of a sudden, out of nowhere, a wild buzzword appears! Within seconds, you’ve become enraged, smoke is coming out of your ears, and you’re about to flip your…
Marketing & Branding
Leave the Boring Business Cards Behind: 5 Fun & Creative Ideas
Standing out in customers’ minds is no longer an easy game of making eye contact with them at a community event and shaking their hands. Nope, now your competitors have a lot of avenues to get their company to come to your customer’s mind first.…
Marketing & Branding
The Trade Show Attendee Experience as Told Through Gifs
Ah, trade shows. There’s a good chance that you’ll attend one at one point in your professional career. They are absolutely invaluable for networking, finding new vendors, and getting your hands on a bunch of new swag, but they can be pretty exhausting. To get…
Industry Insights
National Nurses Week: 11 Products to Thank Awesome Healthcare Professionals
The first full week of May is National Nurses Week. These healthcare professionals – like all healthcare professionals – work tirelessly through long shifts to provide great care for patients of all ages. This is true whether they work in a hospital, nursing home, or any…
Miscellaneous
C2E2: How a Three-Year-Old Comic Book Convention is Disrupting the Chicago Convention Scene
Pop culture fanatics all gather at McCormick Place for a fun-filled weekend of celebrity guests, crazy costumes, and the latest and greatest in entertainment. In summer of 2011 I wrote about my inaugural attendance at the Wizard World Chicago Comic Con. After going (and loving…
Marketing & Branding
Masters of Word of Mouth: The Hunger Games Marketing Team
You may remember a few months ago when I wrote a post about the Hunger Games pairing up with fansites to market their Facebook game. It was a creative way to generate excitement about their entire brand franchise during December 2012 while the next movie…
Miscellaneous
11 Ernest Hemingway Quotes to Inspire Your Blogging and Writing
Even if you weren’t an English major in college there’s a good chance that you’ve heard of Ernest Hemingway. In fact, there’s a very good chance that you read one of his works in high school. The Old Man and the Sea, anyone? If you…
Marketing & Branding
Sim City 5 Fails as an Advertising Platform for Nissan
As if the public outcry for the always on DRM from Electronic Arts’ latest installment of Sim City wasn’t bad enough, things just got a little worse. Last week, EA announced a partnership with Nissan to bring users of Sim City 5 an added feature…
Marketing & Branding
21 Must-Read Articles for Branding and Marketing Inspiration
We’re so in tune with creativity that we can’t help but write blogs every time inspiration strikes. Want some guidance with your upcoming re-branding effort? Want to sneak a peek at some intriguing advertisements? Need a few pointers to get those marketing juices flowing? Ew,…
Marketing & Branding
How to Build a Brand Empire Like Nicki Minaj
Whether you know her from her quadruple-platinum album, her Pink Friday fragrance, her M.A.C. lipstick, her OPI nail polish, or as a judge on “American Idol,” chances are you’ve heard of Nicki Minaj by now. She is taking the world by storm, and by no…
Marketing & Branding
Logos of the Chicago Cubs and White Sox Through the Years
It’s that wonderful time of year again, everyone! Baseball fields across the country are dusting off the seats, firing up those hot dog rollers and rolling in the kegs for opening day 2013. For all those non-baseball lovers out there, opening day officially ushers in…
Miscellaneous
SimCity: Gaming Disaster or EA Publicity Goldmine?
Even if you don’t like playing video games, there’s a good chance that you’ve heard about the debacle with Electronic Arts, subsidiary Maxis, and their new release: SimCity. Basically what started as a game with high expectations and rave reviews became a frustration for customers…
Marketing & Branding
Feature Film Fonts: Typography Inspiration from Movie Title Cards
You’ve already seen how a logo can capture a band’s personality, but have you ever stopped to think about how the type treatments in the opening credits of your favorite movies capture the spirit of the film? From gradients, to 3-D effects, drop shadows, to…
Marketing & Branding
Your Favorite Childhood Toys and Their Current Ads
The second week of February, visitors to the 2013 American International Toy Fair saw some pretty amazing toys that will probably be the must-have Christmas toys for 2013. Mashable did a great job finding the best of the best toys that my coworkers and I…
Marketing & Branding
Your Marketing Dictionary: Brand Immersion = Marketing x (Guerrilla + Viral + Social Media)
“Things are changing around here, people! We’ve got a new social media consultant, Dave, right here, and he’s got some great ideas for the company. We’re not just going to just ‘market’ anymore. We want our consumers and employees to really experience each other. In…
Industry Insights
10 Basketball-Themed Promo Items for That Basketball Thing That’s Happening Now. March Madness, I Think?
Based on the title of this post, you may have gathered that I don’t know a whole lot about sports. You’re right. The most I’ve ever written about sports is when I wrote about Space Jam, so I’m not even going to pretend to be…
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