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Charcoal
Do you want to use this color in your promotional items? Here's what you should know!
Charcoal is a dark shade of gray that is almost black. It is similar in tone to carbon gray or gunmetal. The color is used to represent industriousness, competence, reliability, productivity, and stability.
You likely think of charcoal grills when you think of this carbon-based substance. However, charcoal has been used as a type of pigment since around 30,000 BC. Today, the color is symbolic of exerting a lot of energy and working hard.
Examples of Charcoal Symbolism
Set in 1920, Matewan follows a group of coal miners who fight against their brutal working conditions. Charcoal gray is used on the poster to signify their blue-collar industry and the hard work they put into their jobs.
Volvo, Caterpillar, Liebherr, and other construction brands use charcoal gray in their equipment. This industrious color pairs well with amber yellow and represents the hard work that it takes to build something new.
As the folk song goes, John Henry was a powerful man who beat a drilling machine while working on the railroads. His legendary story has been depicted in movies, cartoons, books, graphic novels, and even on a statue in West Virginia. Charcoal gray is used to represent his power and hard work.
Sometimes one color just isn’t enough! Charcoal works best with any of these other colors.
HEX:
#36454F
RGB:
54, 69, 79
CMYK:
32, 13, 0, 69
Pantone:
Thread Color: