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Black
Do you want to use this color in your promotional items? Here's what you should know!
Black is the absence of color or the total absorption of visible light. The color is used to represent sophistication, poise, and elegance.
For many years, black has been the color of evil and darkness. It was used to represent the underworld in Ancient Egypt and Greece. Romans, meanwhile, used black as the color of mourning. The color is also used to symbolize grief, fear, death, and remorse.
Examples of Black Color Symbolism
Audrey Hepburn put the little black dress on the map in the 1961 film Breakfast at Tiffany’s. When paired with her sparkly necklace and hair clip, the color looks sophisticated and elegant.
Witches, bats, vampires, cats, spiders…you’ll see a ton of black color symbolism on Halloween. The color has spooky vibes, but when paired with orange, it also makes the holiday seem fun and exciting.
Elegance and darkness. You get examples of both color meanings in the movie Black Swan. As a poised ballerina, Nina (Natalie Portman) needs to learn to let loose and embrace her dark side. She sprouts black wings at the end of the movie to symbolize that change.
Are you using black in your branding? Below are the color codes you may need!
Sometimes one color just isn’t enough! works best with any of these other colors.
HEX:
#000000
RGB:
0, 0, 0
CMYK:
0, 0, 0, 100
Pantone:
Thread Color: