When it comes time to decide what sort of promotional item to hand out at the next convention or trade show, "refrigerator magnet" may not be the first thing that comes to mind. But consider what you want in a promotional item.

You want something that your potential new clients will find useful. Well, almost every office has a break room and every break room has a refrigerator (even if it's just a mini-fridge). Since everyone spends at least a little time in the break room every day, that refrigerator is suddenly the go-to spot for posting important memos. And what will your new clients use to hold those memos on the refrigerator?

You also want something that's fairly low-cost. After all, you're going to be handing out hundreds (if not thousands) of these things at promotional events, often to people whom you'll never hear from again. Sure, you'll make your money back on the ones who do call you, but still ... all those hundreds of promotional gifts can add up to a big financial burden if they're not low-cost.

Finally, you want something that can easily fit in someone's pocket. The people passing your vendor booth are already going to have their hands full with all the swag they picked up at your competitors' booths. And if you're handing out something bulky, they might decide that they just don't want to bother burdening themselves with one more thing.

The Medium Stock Shape Magnet (Lightning Bolt) from Quality Logo Products® features:

• a 20-mil thick vinyl magnet, cut into an iconic lightning bolt shape*
• your business logo or advertising slogan prominently displayed in full color

The Medium Stock Shape Magnet (Lightning Bolt) makes a great eye-catching promotional giveaway. Order yours today.

* OK, it takes a little imagination to see a lightning bolt in this shape. It could also be a funky S, a twisted hourglass, or just an irregular hexagon.