Other Lessons in This Course
- What is a Gusset and Other Promotional Product Terms
- Understanding Eco-Friendly Promo Products
- Environmental Impact of Promo Products
- How To Measure Your Head For Hats
- Difference Between a Padfolio and Portfolio?
- Shelf Life of a Promo Product Battery
- Why are Red and Orange Mugs More Expensive?
- Importance of Drinkware and Case Quantities
- Why Does My Shipping Cost So Much?
- Acceptable Artwork and File Formats
- Garment Imprint Locations
- What is a Gusset and Other Promotional Product Terms
- What Are Promotional Products?
A gusset is a piece of fabric or metal that adds strength and mobility to a product. While they’re commonly found in apparel items like bags, collared shirts, blue jeans, and undergarments, gussets are also used in construction, technology, and food packaging.
In the world of promotional products, there are many words that may throw you for a loop. One of the most common of these words is “gusset,” which is used in the description of many popular tote bags. You’ll also find other terms that make you feel like you’re taking a vocabulary test in elementary school all over again. It can all start to sound like a jargon-filled nightmare!
Luckily, we’re here to break it all down and make it a little less confusing. It’s time to explore some of the most common terms in the industry!
What Are Gussets Used For?
While we don’t walk around in suits of armor as in the Middle Ages, the modern world still relies on gussets for a variety of products. Take a look at the various places you’ll find these small, handy items:
Clothes: Clothing is a very popular place to find gussets, particularly in pants, undergarments, and collared shirts. They’re the reason why blue jeans don’t tear when you squat or bend over. In fact, many fabric products use a gusset to increase sturdiness.
The gussets found in clothing are either diamond or triangle shaped and increase range of motion and reduce stress. You’ll also find gussets in the underarms of flannel shirts. Overall, this additional piece of material makes it easier to reach to a high shelf or bend over to pick something up without worrying about your clothes embarrassingly ripping.
Construction: You’ll also find gussets used in electrical applications, construction, or plumbing. These are usually made from steel, aluminum, or other heavy metals, however, you’ll also find some made of wood. Many bridges and buildings are built with these gussets fastened into a plate by bolts, rivets, or welding.
The gusset plate, also known as the fishplate, serves as a connection at the intersection of different beams and columns used in construction. Not only are they used in giant skyscrapers and national landmarks, but they’re also handy for decks, porches, and other home improvement projects.
Tote Bags: Aside from clothing, gussets are also found in other fabric products. One of the most popular is tote bags, such as the ones used at grocery stores.
The gusset can be used in tote bags made from many different fabrics, such as canvas, leather, and cottons. This additional material makes the bags more durable and able to hold a larger amount of weight. If you’re shopping for heavy watermelons or carrying overdue library books, you don’t have to worry about your bag unexpectedly breaking.
Food Packaging: Gussets are also found in pouch bags used for food packaging. You’ll find multiple layers of plastic, aluminum, and other materials built into the bags. This addition makes it easy for the pouch to expand and hold more of an edible product.
For these bags in particular, a few different types exist depending on the product:
- Round bottom: This type of gusset is primarily used for bags that contain dry foods.
- “K” style: The “K” style is less rounded than other gussets and is used for moderately heavy products.
- Plow bottom: This gusset is commonly used for sugars and liquids, keeping the bag upright with its weight.
- Side gusset: Bags with this type of gusset are entirely flat on the bottom and resemble a box.
Who would have thought such a small item could be so significant? From your afternoon snack to the Golden Gate Bridge, there’s a whole world out there that relies on gussets!
Glossary of Promo Terms
Now that you’re a gusset guru, let’s dive into some of the other random words you may come across in promotional products.
Aglet: The aglet is the plastic part of a shoelace or the end of a hoodie string that’s used for adjustment. This piece was rumored to have been invented in the 1790s by Harvey Kennedy and sold for a staggering $2.5 million.
Armscye: The armscye is the aptly named hole your arm squeezes through when you wear your favorite t-shirts. The word itself was first used in 1825, though the hole was found in bodices and doublets dating back to the Elizabethan Era.
Barrel: The barrel is the long part of the pencil under the eraser. It’s usually printed with a company name or advertising message. Pencils became popular in the 1600s upon the discovery of plumbago graphite in Borrowdale, England.
Carabiner: These metal links are commonly found in mountain climbing, but they also make it easy for you to attach promotional water bottles or keys to a bag or backpack. The word carabiner comes from the German karabinerhaken and was first used between 1920s and 1930s.
Fourchette: This is another, less common way to refer to the shaped piece on the sides of the fingers in gloves. Even though it’s popular for winter wear, the fourchette is more commonly known as the French word for “fork.”
Grommet: Those holes on your shoe for laces are also known as grommets. However, grommets are also used to tie strings on drawstring backpacks. Sometimes called eyelet holes, this additional piece is often made of metal or plastic.
Imprint: This is another way to refer to the custom advertising message or logo printed on your product. The word “imprint” dates back to the 15th century from the Old French empreinte.
Plunger: Also known as the “clicker,” this is the top part of the pen that you push down when you’re ready to write. The earliest pens were made from goose, turkey, or swan feathers and known as quills.
The Bottom Line
The gusset is the basic building block of a lot of popular products. However, there are many other words out there you may have missed. Whether you print your company name on a barrel or use a carabiner to hold your car keys, these small items pack a serious promotional punch.
Alyssa is a super cool Copywriter at Quality Logo Products. She’s a fan of diving into the history of some of the earliest promos on the planet. If you need her, you’ll find her buried in research, in the middle of a phone interview, or singing way off-tune in her office.
Online Etymology Dictionary. (2018). Gusset. Retrieved March 15, 2018, from https://www.etymonline.com/search?q=gusset
ABC Packaging Direct. (2018). Different Styles of Gussets for Pouch Bags. Retrieved March 15, 2018, from https://www.standuppouches.net/blog/different-styles-of-gussets-for-pouch-bags
Cave, J. (2016, June 22). Behold, The Aglet: That Thing on the End of Your Shoelace. Retrieved March 22, 2018, from https://www.huffingtonpost.com/entry/what-is-an-aglet_us_576838a6e4b015db1bca2a6d
Sempstress. (2010, March 25). Armscye, Front/Back Armscye. Retrieved March 22, 2018, from http://www.sempstress.org/measurement/measuring-the-armscye-frontback-armscye/
Gallantry. (2016, August 8). The History of Carabiners. Retrieved March 22, 2018, from https://gallantry.com/blogs/journal/history-of-carabiners
Online Etymology Dictionary. (2018). Imprint. Retrieved March 22, 2018, from https://www.etymonline.com/word/imprint