Good promotional products bring companies and customers together. So why would we suggest an item that separates and pulls apart? Well, yes, there is that little bit of truth gleaned from romantic advice columns, which is that some distance is healthy. But we're featuring The Elliptical Pull Apart Keychain because we think it's a good product, even though our favorite columnist has never said anything specifically about keychains.

The Elliptical Pull Apart Keychain is what's known as a valet keychain. You see that little knob that sticks out from the lovely imprinted chrome oval? Pushing down on that knob will separate the split metal key ring from the rest of the keychain. It's perfect for people who don't want to hand off all of their keys to the valet, which seems like what a columnist might call a trust issue. However, it makes great sense, for example, if someone's heading back home or to a hotel room after dropping off the car.

We recommend The Elliptical Pull Apart Keychain as a giveaway for:

• Hotels and upscale resorts
• Automotive dealers
• Any company with a tradeshow presence

A couple of notes: just like any polished chrome object, The Elliptical Pull Apart Keychain can be scratched if someone intentionally tries to damage it. We shook it in a pocket with set of keys, though, and found that it came out unscathed. Also, the ring that doesn't separate from the oval tag is a truly solid piece of metal. Opening it wide enough to hang keys can be challenging, but once keys are on there, you know they'll stay put.

Get your marketing plan together (but not in a quick hook-up kind of way) with an item that comes apart: The Elliptical Pull Apart Keychain!