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Yellow
Do you want to use this color in your promotional items? Here's what you should know!
Yellow is the color for joyous, happy feelings. It’s the color of sunshine, flowers, honey, ducks, pineapples, and other pleasant things. As such, it’s used to symbolize optimism, positive, and hope.
Oddly enough, yellow is also used for caution or cowardice. This explains the phrase “be yellow” and why items like caution tape are often this bright, noticeable color.
Examples of Yellow Symbolism
Smiley faces have always been yellow since it’s such a happy, cheerful color. Nowadays, however, yellow is used to create digital emojis. Even the angry face emoji is cute enough to make you feel glad!
You won’t find a happier cartoon than SpongeBob. With his buck teeth and famous laugh, this bright yellow guy has an infectious lust for life. He loves his job, his friends, his neighbors, and even his grumpy neighbor, Squidward.
The costume designer for La La Land chose a canary yellow dress because it’s “a joyous color for a joyous moment in the film.” It was a great choice since this beautiful dress is now one of the most iconic of all time.
Are you using yellow in your branding? Below are the color codes you may need!
Sometimes one color just isn’t enough! Yellow works best with any of these other colors.
HEX:
#FFFF00
RGB:
255, 255, 0
CMYK:
0, 0, 100, 0
Pantone:
Thread Color: