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Khaki
Do you want to use this color in your promotional items? Here's what you should know!
Khaki is a light shade of tan with yellow tones. The practical color is symbolic of trust, dependability, reliability, levelheadedness, and seriousness.
Militaries around the world have been wearing khaki since the mid-19th century. It’s a type of synthetic fabric, which is dyed yellowish brown to camouflage soldiers in dusty or sandy terrains.
Examples of Khaki Symbolism
Jake from State Farm is one of the best commercial characters of all time! His khakis are a symbol of his dedication to his job and the trust you can put into his service. The pants are so famous, they’re now autographed and hanging on the wall at a pub in Illinois!
Run, Forrest, run! It’s easy to cheer for this beloved movie character. His khaki pants and suit make him seem dependable. You can trust the stories he shares throughout the film. Forrest’s khakis are so reliable, he’s even able to wear them as he runs mile after mile!
You’ll often see explorers, such as those in Jumanji: Welcome to the Jungle, wearing khaki clothing. This lightweight cotton is durable and comfortable to wear, so the color also comes across as being secure and trustworthy.
Sometimes one color just isn’t enough! Khaki works best with any of these other colors.
HEX:
#C3B091
RGB:
195, 176, 145
CMYK:
0, 10, 26, 24
Pantone:
Thread Color: